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Biography

 

Innovative design executive with over 15 years of experience in consumer products and entertainment IP management across global franchises. Expertise in creative direction, product and packaging development, trend analysis, visual merchandising, and licensee collaboration. I leverage a robust background in fashion and home goods to produce compelling, market-ready product lines while ensuring character and narrative integrity. A proven leader who cultivates high-performance, collaborative teams (5–16+ members) and creates scalable frameworks that empower licensees and cross-functional partners. Trusted by executives, filmmakers, and stakeholders for aligning strategic business goals with exceptional design.

 

Core Competencies

  • Strategic creative leadership and product development in multi-IP ecosystems
  • Development of brand assets, style guides, and key art that resonate with target demographics
  • Comprehensive oversight of licensing processes, vendor partnerships, and cross-studio initiatives
  • Strong global connections with agencies and creative studios, ensuring high-quality outputs
  • Market-driven trend research and analysis leading to innovative, on-brand solutions
  • Passionate advocate for storytelling and brand integrity across diverse categories and channels
  • Leadership development and mentorship, fostering talent among global partners and teams
  • Expertise in tradeshow presentations, creative summits, and strategic buy-in processes